Vision
To become the market leader of dressings and other natural food products in Colombia. In five year's time, to position the company's name in international markets, specially the neighboring countries, the Caribbean and Central America.
Mission
Our company is a manufacturer and market leader of 100% natural products with traditional homemade flavors. Our products are prepared using biodegradable materials that allow us to protect the environment and enhance the quality of life and well-being of our customers.
Our products can be found throughout the northern coast of Colombia, Bogotá, Cali and Medellin. Convinced of the wide acceptance of our products thanks to our human talent, to careful production processes and to the use of the variety and wealth of regional fruits, our goal in the near future is to expand to other regions of Colombia and overseas. Hopefully, the continued growth of our company will create new jobs that will contribute to the well-being of our community.
History
Villy Exotic Products is a company committed from its start to the production of 100 % natural dressings made from our very own original recipes. Our products are tailored to the needs of consumers who are constantly seeking for healthier foods.
Villy Exotic Products was born in mid 1996 when its partners and founders decided to profit from VILLY's culinary expertise. Her desire was to manufacture flavorful and high-quality products that were not already found in the market and that would be 100 % natural, cholesterol-free, low-calorie and low in carbohydrates. By December that year, she had already created four products (three dressings and a jam), that were distributed in Christmas gift baskets. The overwhelming acceptance of these products encouraged us to continue working and improving their aesthetic presentation.
From that moment on, our efforts concentrated in improving our products. For this task we have been lucky to have the disinterested at times help of people that one way or another have contributed to attaining Villy's goals. Among these contributors is Israel Jiménez, a Food Scientist whose technical expertise and patience have guided us down the correct path. Similarly important were "tips" received via the Internet.
By October 1997 the product, with seven flavors, had been perfected, was ready to be offered to customers and began to be sold in places that trusted us . After three years of hard work, today our product is sold in Colombian supermarkets. We trust that with our strategic behavior and direction and personnel training, in an orderly fashion and within our current capacity, we will be able to increase consumption of VILLY EXOTIC PRODUCTS preserving their delicious original characteristics.
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